Google will identify ads created with AI
Google has decided to take an important step towards transparency in the world of online advertising. It will now be clearer when an ad was created with the help of artificial intelligence. This may seem like a technical detail, but it makes all the difference for those on the other side of the screen. After all, AI makes it easier for companies to create ads, allowing products to appear in various scenarios without the need for an expensive photo shoot. However, without the proper information, consumers may end up being misled, thinking they are seeing a real photo of a product.
Until now, Google only required political ads to disclose the use of AI. But things have changed. Now, any ad that uses AI to create or alter content must make this clear. This new feature will appear in "My Ad Center," a panel accessible to anyone in the world who clicks on the three-dot menu or the information icon on ads seen on Google Search, YouTube, and Google Discover. This panel already allowed users to block or report ads, as well as learn more about the advertiser or the reason the ad was displayed. The new feature is the option "How this ad was made," which will indicate whether AI was used in the creation or editing of the ad.
If the ad is made with Google's generative AI tools, the disclosure will be automatic. But if it is created elsewhere, the advertiser will need to use a new control to indicate the use of AI. Google will not check on its own whether this has happened. In some markets, local law may require that the ad be labeled as made by AI.
The change that is here to stay
This change is not just a whim of Google. It reflects a global trend towards greater transparency and accountability in the use of advanced technologies. The use of AI in advertising is growing rapidly, and it is essential that companies are honest about how they are using these tools. After all, consumer trust is a valuable asset, and no one wants to be caught off guard discovering that their dream product was just a digital illusion.
Google is, in a way, setting a standard for the industry. Other tech companies may follow suit and adopt similar measures. The idea is that, over time, consumers will get used to seeing this information and will begin to demand the same level of transparency from other platforms and advertisers.
Comments (0)
Comments are moderated and if they violate our Terms and Conditions of use, the comment will be deleted. Persistence in violation will result in a ban of your account.