Nubank transforms hiring with focus on AI
Nubank is changing how it hires, but it's not slowing down. Instead, the company is focusing on candidates with an "AI mindset." Ellen Kiss, director of Nubank's Design Center of Excellence, highlighted this during Figma's Config conference in San Francisco. According to her, artificial intelligence is no longer just a tool, but a central part of the bank's strategy. This means the profile of new hires needs to align with this vision.
A IA está tão integrada ao Nubank que influencia desde a contratação até as recompensas e avaliações de desempenho. A ideia é que a tecnologia se torne um componente vital na administração da empresa. Essa mudança não é aleatória. O Nubank já transformou design e tecnologia em sua vantagem competitiva, atendendo mais de 118 milhões de clientes no Brasil, México e Colômbia. Para manter essa expansão, o banco desenvolveu o NuDS, seu design system, inteiramente dentro do Figma.
An operation designed for scale
NuDS is a clear example of how Nubank is using technology to scale its operations. With over 200 designers working on the tool, the system brings together over 100 reusable components and around 320,000 lines of code. The integration between design and engineering is so deep that 80% of the app's screens are already aligned with NuDS. This not only increases efficiency but also improves internal satisfaction, which doubled in a year.
Changes that previously took weeks are now done in a single work cycle. The company managed to implement a new visual identity for corporate accounts in just one sprint. This is crucial to ensure a consistent experience across markets. AI is advancing on this solid foundation. Nubank is testing Figma Make, an AI-based design tool, to accelerate prototyping and validation with users.
AI redefines design at Nubank
Consolidating the design workflow into a single environment with AI can transform how Nubank researches and tests ideas. This is part of a larger trend where code becomes the designer's material, a concept that might scare some developers. But for Figma's CEO, Dylan Field, this represents a new era of creativity and design. He discussed this thesis at Config 2026, emphasizing that AI is changing the game in design.
Nubank is at the forefront of this transformation, showing that AI is not just a passing fad but an essential part of modern business strategy. The company is redefining what it means to have an "AI mindset," and this could be an indicator of what lies ahead in other industries. After all, the integration of AI in design and operations could be the next step for companies seeking to stand out in an increasingly competitive market.
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