TSE and Big Techs Join Forces Against Illegal AI in Elections

The Superior Electoral Court (TSE) and technology giants are joining forces to tackle a growing challenge: the illegal use of artificial intelligence in elections. Last Thursday, the TSE signed an agreement with platforms such as Google, Meta, TikTok, and LinkedIn, as well as AI companies like OpenAI and Anthropic, to combat misinformation during the 2026 electoral campaign. This move is a direct response to the increasing concern over digital manipulation that could compromise the integrity of elections.

The president of the TSE, Minister Nunes Marques, led the formalization of this memorandum of intentions, which aims to intensify measures against the misuse of AI. Since the 2022 elections, a permanent misinformation combat program has been in place, but now, the focus is even more precise: to prevent the manipulation of candidates' voices and images. This is because, with the evolution of technology, creating deepfakes and other forms of misinformation has become easier and more accessible.

Stricter Rules for AI in Elections

In March, the TSE had already approved new rules regarding the use of AI during elections. These rules, which apply to candidates and parties, prohibit AI providers from suggesting candidates to voters. The idea is to prevent algorithms from influencing voters' free choices. Additionally, to combat digital misogyny, the TSE prohibited posts that involve montages of female candidates with inappropriate content.

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Responsibility also falls on internet providers, who may be held accountable if they do not remove fake profiles and illegal posts. These measures are crucial to ensure fair and transparent elections, especially in a scenario where technology is advancing rapidly and can be used for questionable purposes.

The Impact of the Agreement on the Electoral Landscape

This agreement is not just a set of rules; it is a significant step to protect democracy in times of digital transformation. The 2026 elections, which will take place in October, will be a test for these new measures. In the first round, Brazilians will elect deputies, governors, senators, and the president. If necessary, a second round will occur on October 25.

The collaboration between the TSE and big techs represents a joint effort to ensure that technology is used to inform, not to deceive. The integrity of the electoral process is fundamental to public trust, and this type of partnership could be key to maintaining that trust in an increasingly digital world.

What remains to be seen is how these measures will be implemented in practice and whether they will be effective in mitigating the risks associated with the misuse of artificial intelligence. Technology can be a powerful ally, but also a dangerous tool in the wrong hands. Vigilance and continuous collaboration will be essential to navigate this new territory.