Roblox Transforms Game Creation with AI on Mobile
Roblox is revolutionizing game creation by launching an AI tool in its mobile app. The new feature, called "Build", allows anyone, even those without programming knowledge, to create games from simple text prompts. Imagine typing "I want a cozy adventure game in a dense forest" and seeing the magic happen. The system generates an initial version of the game, which you can modify and share with friends.
The technology behind Build is powered by both open-source and proprietary AI models from Roblox. This means that the AI manages elements such as game mechanics, environment, characters, visual style, and sound. While other giants like Google, Microsoft, and Tencent have already explored similar tools, Roblox is bringing this to the gaming world in an accessible and innovative way.
The Controversy Surrounding AI-Generated Games
However, not everything is rosy. The ease of creating games with text prompts raises concerns among developers and players. The main criticism is that this could result in a flood of low-quality and repetitive games. Additionally, competition on the platform may increase, as creators will have to compete not only with other developers but also with AI-generated content, which can be produced much more quickly.
To address these challenges, Roblox plans to classify AI-generated games based on player retention. If a game is not played, it will not be highlighted. The idea is to showcase games with long-term retention, maintaining quality on the platform's homepage. As the company puts it, if no one plays, no one finds. This reinforces Roblox's commitment to accelerating creation without compromising quality.
New Features and Testing Ahead
The Build feature will enter public alpha testing on July 28, available to users in New Zealand aged nine and older who have verified their age. Users aged 16 and older will be able to publish their creations for a global audience. There will be a free basic version and paid options.
In addition to Build, Roblox is developing AI agents that will assist creators in game testing and data analysis. These features are expected to be launched in the coming months. The company is also investing in an AI foundation model to generate 3D game assets and an AI chatbot to support developers during the creation process.
Roblox Redefines Digital Game Creation
The introduction of Build is just part of Roblox's ongoing investment in AI. The company is developing a "new scene generation model" capable of creating editable and playable 3D scenes from a single text prompt. This innovation comes shortly after Roblox announced the end of "Roblox Connect", a video call feature with avatars launched in 2023.
With these new developments, Roblox is not only expanding the creation possibilities for its users but also redefining what it means to create games in the digital environment. The question that remains is: how far can this revolution take us?
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